Ecommerce Consulting & Fractional Leadership
Ecommerce strategy, with the follow-through to make it work.
I help product brands fix what's slowing growth — the website, the operations, the marketing — and then I stay to get it done. Senior ecommerce leadership, without an agency retainer or a full-time hire.
Growth is the goal. Chaos doesn’t have to be.
You built something people want to buy. Now you’re running the business, answering customer emails, approving ad creative, and still not sure why the site converts the way it does.
You know something’s broken, but not what to fix first.
You’ve paid for reports on activity instead of results.
You need senior judgment, not another full-time salary.
Three ways I take work off your plate.
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Ecommerce Strategy & Operations
A brand, a site and an operation built to sell. Brand identity, websites, Shopify builds and optimization, merchandising, launches, and reporting you’ll actually use.
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Digital Marketing & Growth
Meta and Google campaigns I plan, build and run, connected to your margins, your merchandising and the rest of the business.
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Fractional Ecommerce Leadership
A senior ecommerce leader on your team, part-time. Your roadmap, your agencies and your numbers, with one person accountable for all three.
Why work with me
Big-picture strategy. Roll-up-your-sleeves execution.
Most consultants hand you a deck and leave. I’ve spent more than 15 years inside the work: running sites, launching products, and managing teams and vendors in multibrand retail. When I recommend something, I already know what it takes to build it, and I can build it with you.
The difference
An agency works within its channel, and the senior people you meet aren’t always the ones doing the work.
A freelancer is great at a specialty, but rarely sees the whole business.
A full-time hire sees everything, at the cost of a full salary and benefits.
Working with me gets you senior ecommerce judgment and hands-on work across channels, sized to what you need.
Recent work
Brands I’ve helped grow.
Branding, websites, paid campaigns and marketing for brands and organizations in Texas and Florida.
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Ongoing ecommerce consulting and Meta and Google paid campaigns for a Western-inspired fine jewelry brand.
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Ongoing ecommerce consulting and Meta and Google paid campaigns for a Southwest Florida hat and tee brand inspired by Gulf Coast life.
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Brand identity, logo, Squarespace website, Google Business Profile, Google Analytics and all marketing for a Southwest Florida home services business. here
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A full rebrand of ARL Charities’ annual fishing tournament, formerly Fish Like MADD: new identity, sponsorship packet and marketing materials.
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Meta and Google paid campaigns for a Fort Worth, Texas western wear retailer.
Meet Melody
Hi, I’m Mel.
I’ve spent more than 15 years in retail and digital commerce, from luxury and jewelry to department stores and multibrand apparel. I’ve led ecommerce operations across multiple brands, in organizations where the website, stores, merchandising, marketing and technology all had to move together. Now I bring that experience to brands that need it, without the enterprise overhead.
How we work together
Clear steps, from first call to results.
01
Discover
I get to know your business: what’s working, what isn’t, and where the real opportunities are.
02
Strategize
We agree on priorities and a practical roadmap, in the order that will move your numbers.
03
Execute
I implement, optimize and measure, and we adjust as the results come in.
Tell me what’s going on in your business.
Start with a conversation. No pitch deck, no pressure. You’ll leave with a clearer sense of what to fix first, whether or not we work together.