Services

Ecommerce consulting that doesn’t stop at the recommendation.

Strategy, hands-on execution and fractional leadership for product brands at every stage of growth. Start with the help you need now, and add more as you grow.

Let's Work Together

Who it’s for

Where are you right now?

Getting established.

You’ve launched and you’re selling, but the site, operations and marketing behind the business need to catch up.

Start with Strategy & Operations

Scaling.

Revenue is real, but growth is getting harder and more expensive. You need better conversion, clearer data and leaner operations.

Start with Marketing & Growth

Ready for senior leadership.

You need someone to own ecommerce, but you’re not ready to hire a full-time executive.

Start with Fractional Leadership

Build

Ecommerce Strategy & Operations

For brands whose site and operations aren’t keeping up with the business.

A store that converts better, and an operation that runs without you chasing every detail.

    • Ecommerce audits and assessments

    • Brand identity and logo design for small businesses

    • Website design and builds, including Shopify and Squarespace

    • Shopify setup, migration and optimization

    • Digital merchandising and product presentation

    • Conversion rate optimization and customer journey improvements

    • Platform and app strategy

    • Product launch planning and execution

    • Operational workflows and launch calendars

    • Reporting and KPI development

  • A brand and website that look the part, a clear picture of what’s holding sales back, the fixes made, and a system that keeps it running.

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Grow

Digital Marketing & Growth

For brands ready to grow traffic and sales without wasting ad spend.

Customer acquisition tied to your margins and connected to what’s actually on your site.

    • Meta advertising strategy and campaign management

    • Google Ads strategy and campaign management

    • Customer acquisition planning

    • Retargeting and retention strategy

    • Campaign planning, promotional calendars and execution

    • Marketing performance analysis

    • New sales channel expansion

    • Marketing technology and Google Analytics setup, plus Google Business Profile audits for local visibility

  • Campaigns built and run for you, with reporting that shows what’s paying off and what to change. Recent campaign work includes Lazy J Ranch Wear, Devereaux Gold, SWFL Local Co. and CBX Property Maintenance.

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Lead

Fractional Ecommerce Leadership

For growing companies that need a senior ecommerce leader, part-time.

One experienced person accountable for your ecommerce roadmap, your partners and your results.

    • Fractional Head of Ecommerce or Ecommerce Director

    • Growth strategy and roadmapping

    • Ongoing performance management

    • Agency and vendor oversight

    • Guidance for your digital team

    • Technology and operations decision support

    • Cross-functional project leadership

    • Scalable systems and processes

  • Senior leadership on a regular schedule, embedded in your team, without a full-time executive salary.

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Engagements

Ways to work together

Every engagement is scoped to your business. We’ll talk through options and investment on our first call.

Project-based consulting

A defined scope, deliverables and timeline. Best for audits, Shopify builds and migrations, product or channel launches, campaign setup and process fixes.

Monthly consulting & execution

Ongoing strategy and hands-on work every month. Best for continuous optimization, campaign management and steady growth.

Fractional leadership

Senior leadership embedded in your team on a set schedule. Best for companies that need someone to own ecommerce.

FAQ

Common questions

Don’t see yours? Send me a note.

  • Most of my hands-on platform work is in Shopify, where most growing brands sell. My background also includes enterprise commerce platforms, so I can help on others.

  • Yes. I’m based in Southwest Florida and work with brands nationwide, remotely.

  • Anything from brands in their first couple of years of selling to established companies with in-house teams. The work is sized to where you are.

  • Yes. Most of my work is with product brands, but I also work with local service businesses. For CBX Property Maintenance in Southwest Florida, I designed the logo, built the website and run all of their marketing.

  • Yes. Managing agency, vendor and team relationships is a big part of what I do.

  • Send a short note through the contact form. I read every one myself and reply within two business days to set up a conversation.

Not sure which one fits?

That’s what the first conversation is for. Tell me where things stand, and I’ll tell you where I’d start.

Let's Work Together