About Melody

I’ve spent 15 years making ecommerce work behind the scenes.

Now I do it for brands that need senior experience without the enterprise overhead.

See my experience

Bright workspace with a laptop, planner and fresh flowersNotebook, coffee and keyboard on a wooden desk, ready for a planning session

15+

years in retail and digital commerce

12

person ecommerce operations team I lead today

10,000

product launches a year, on average

5

brands and organizations in my consulting work

Background

Where I come from

I started in ecommerce merchandising in luxury retail, setting up products and coordinating launches for some of the most demanding sites in the business. From there I ran webstores for a national jewelry brand, merchandised high-volume categories for a major department store, and spent the last several years in multibrand retail, moving from site merchandising to site experience to running ecommerce operations.

Today I lead a 12-person ecommerce operations team across multiple brands. That means about 10,000 product launches a year, every promotion and pricing event, and the workflows that connect merchandising, marketing, creative and technology.

What that means for you

I know how the pieces connect.

A promotion isn’t just an ad. It’s pricing, merchandising, site content, inventory and timing, and I plan for all of it.

I build systems that hold up.

Workflows, launch calendars, governance and reporting keep a busy team from dropping details.

I translate.

I’ve spent years turning leadership priorities into requirements technology teams can build, and data into decisions leaders can act on.

I manage partners well.

Agencies, platforms and vendors do better work when someone on your side knows what good looks like.

Experience

My résumé, the short version.

Fifteen years of ecommerce, from luxury to multibrand retail to my own consulting practice. Open any role to see what I did there.

  • Founder & Ecommerce Consultant

    Ecommerce consulting, paid campaigns and fractional leadership for product brands and local businesses.

    • Ongoing ecommerce consulting for Devereaux Gold and SWFL Local Co.

    • Meta and Google paid campaigns for Lazy J Ranch Wear, Devereaux Gold, SWFL Local Co. and CBX Property Maintenance

    • Logo, Squarespace website, Google Business Profile and all marketing for CBX Property Maintenance

    • Full rebrand and sponsorship packet for the Law Defined Reel Rumble

  • Director, eCommerce Operations (2023 – present)
    Sr. Manager, Digital Operations · Manager, Digital Operations · Manager, Site Experience · Manager, Site Merchandising

    • Lead a 12-person ecommerce operations team across multiple brands

    • Oversee about 10,000 product launches a year, improving speed-to-site and launch accuracy

    • Run promotional governance for seasonal campaigns, pricing events and site content

    • Turn leadership priorities into requirements for technology and digital product teams

    • Lead workflow, process and automation work built for scale

  • Site Merchandiser

    • Ecommerce merchandising for high-volume categories in a large omnichannel retailer

    • Built and presented executive business recaps for C-suite leadership, turning digital sales and customer data into next steps

    • Product presentation and promotional execution on site

  • Manager of eCommerce Webstores

    • Ran webstore operations across multiple ecommerce storefronts

    • Coordinated product launches, digital content and merchandising workflows

    • Improved execution efficiency and consistency of the customer experience

  • Assistant Site Merchandiser, Last Call · Merchandise Coordinator, NM.com

    • Product setup, digital content and launches for NeimanMarcus.com and BergdorfGoodman.com

    • Launches, pricing updates and onsite content for the Last Call off-price business

    • Partnered with merchandising, creative and operations on launch readiness

Credentials

What I bring to the table

Education, leadership and the platforms I work in every day.

Areas of expertise

  • Ecommerce operations

  • Digital commerce strategy

  • Digital merchandising

  • Promotional execution & governance

  • Launch readiness

  • CMS & PIM operations

  • OMS & ERP operations

  • Ecommerce analytics

  • Workflow automation

  • Agile & release planning

  • Vendor & agency management

  • Meta & Google Ads

  • Shopify

  • Squarespace

  • Brand identity

  • Team leadership

Education

B.S., Merchandising

University of North Texas

Leadership

Director, eCommerce Operations

Leading a 12-person team across multiple retail brands

Experience

15 years in ecommerce

Luxury, fine jewelry, department store and multibrand retail

Platforms

Shopify, Squarespace & enterprise

Plus CMS, PIM, OMS and ERP systems, Meta and Google Ads, Google Analytics and Google Business Profile

What I believe

Three things I know about growth.

Growth usually isn’t one big idea. It’s a hundred details done well, in the right order.

Strategy only counts if it gets executed. A roadmap that sits in a folder is just an expensive document.

Small businesses deserve senior thinking too. The discipline large retailers rely on works at any size, once it’s sized to you.

Beyond the work

A little more about me.

I’m also a watercolor artist with my own small online shop, so I know firsthand what it’s like to run the business side of a creative idea.

I write about ecommerce, growth and building a business in The Sunday Note, my weekly newsletter. I’m based in Southwest Florida and work with brands nationwide.

Read The Sunday Note

Hand painting with a watercolor paletteNotebook, coffee and keyboard on a wooden desk, ready for a planning session

Let’s talk about what you’re building.

If you need someone who can see the big picture and handle the details, I’d love to hear what you’re working on.

Let's Work Together